Role model (in) advertising?
نویسندگان
چکیده
منابع مشابه
Model in Order to Make Effective Decisions in Selecting Advertising Media by Goal Programming(GP)
In recent years according to the growing companies andproducts supplied, and competition between them has intensified. Productsand diversity, one of the main concerns of commercial institutions.Therefore, selecting the media to introduce and is important therelationship between customers’ products. Given the multiplicity of mediain promoting and marketing the products, they are the optimalchoic...
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ژورنال
عنوان ژورنال: Acta Universitatis Lodziensis. Folia Litteraria Polonica
سال: 2017
ISSN: 2353-1908,1505-9057
DOI: 10.18778/1505-9057.44.07